Azad: An India Story.

The Star Flower.

There is a time in the lifespan of a business when it must look up as One into the future. Circa 2023 is such a moment for Azad after being in business for the last 83 years in India. We have radiated synergy, love, warmth and kindness since 1940. But this is the moment we have chosen to celebrate the synergy. This is the moment we decided to galvanise the energy of Oneness. And this is the moment ‘The Star Flower’ bloomed within us. The ‘Star Flower’ is a kaleidoscopic composition of Five, Five-Pointed-Stars. ‘The Star Flower’ wishes to radiate all the goodness in a flower – the beauty, the fragrance, the colourfulness et al. ‘The star’ at the centre of the flower depicts the position of customers in all our businesses – the customer is at the centre of all our businesses. The Star Flower is the symbol of ‘Our Unity to Progress in Life’. The symbol of ‘unity in all diversity’. The symbolism is complete only with the smiling curve in the cross line of ‘A’ in AZAD.

83 Years Young.

The Azad story is an Indian story. Azad came into being seven years before India won its independence in 1947. This was a time when 1 Indian Rupee was equal to 1 US Dollar. This was a time when the horse carriage was the preferred mode of transport in India. This was also a time when eating out was popular in Bombay and other cities of India. Restaurant was a favourite with many Delhi families at this time. Colaba in Bombay was home to ‘The Inn’, where Dr. Ambedkar drafted nearly half of India’s Constitution at a table in the late ’40s. Going to the movies was one of the biggest forms of entertainment in this decade before Indian independence. This is the time when Azad came into being in 1940 at Trivandrum in the southern tip of India. This is the time when Azad started serving the traditional Travancore Cuisine.

you are Our Star.

We treat all our customers as stars. You are our guiding star.

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider of our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.”

• Mahatma Gandhi